Off-the-shelf or custom CRM: when to switch, and when not to
Most businesses need an off-the-shelf CRM, and will in five years too. There is a point where the arithmetic flips, and it can be calculated.
Read itPast the chatbot: where language models actually save work
Nearly every site has a chat bubble in the corner. The work language models genuinely save is elsewhere — in internal tools no customer ever sees.
Read itSEO or paid search: which fits, and when
The question is rarely which channel is better. It is how soon you need revenue, what a customer is worth, and how competitive the market is.
Read itWhatsApp as a sales channel: setup, wiring, and pitfalls
The lowest-friction channel a business has, and the easiest one to get your number blocked on. Most of what fails there is decided in the first week.
Read itLanding pages that convert — and what happens after the click
Most writing on landing pages covers the top half of the screen. What happens to a lead the moment it arrives is what separates enquiries from work.
Read itWhy we build in React — and when it is the wrong tool
React is our default for most interfaces, for practical reasons — and there are cases where it is the wrong tool. Both are here, before a project starts.
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